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PRODUCT MANAGEMENT EXECUTIVE: Consumer Products
Seasoned Marketing and Operations Director with 12+ years of experience fueling revenues and profitability by guiding products from launch to maturity with a focus on marketing ROI,
systems efficiency, cost savings, and staff development in the consumer products category.
- Conceive, design, and implement full product campaigns through cross-functional management of CRM, partnerships, logistics design, staff development, and operational efficiency.
- Strong history of significant impact to revenue, profitability, and ROI through sales growth, resource optimization, and cost reductions.
- Build top performing teams and provide staff with the leadership, communication skills, resources, training, and motivation to achieve goals.
- Implement advanced analytical and problem-solving techniques to identify and effectively address brand, sales, marketing, business development, operational, forecasting, and strategic issues.
Strategic Planning * Brand Management * Relationship Building * Team Building/Management * Negotiations
Offline/Online Marketing * Logistics and Operations * Ecommerce * Direct Marketing * Data Mining * Business Development
PROFESSIONAL EXPERIENCE
AMDEN CORPORATION, Mission Viejo, CA * 2002-Present
Director of Marketing, Director of Operations: Primary leadership force of brand and online marketing operations encompassing advertising, research, and promotional efforts.
Coordinated media buyers, agencies, and vendors charged with implementation of TV, direct mail, and online marketing with an annual budget over $12M. Principal manager of sales,
customer service, and order fulfillment operations processing 1M orders annually.
- Conceived, designed, and implemented online marketing strategy increasing web sales 500%.
- Designed and coordinated customer retention system reducing loss by 50%.
- Planned and guided vendors to build in-house order fulfillment system saving $1M annually.
- Initiated employee training and retention systems reducing employee turnover by 40%.
- Led multi-departmental team to design and implement comprehensive data mining system for direct marketing, customer retention, and detailed business reporting.
- Directed departmental off shoring project reducing overhead 50% while improving customer service metrics.
INFO MARKETING GROUP, Santa Monica, CA * 1998-2002
Product Manager: Led all operational aspects of 5 direct marketed consumer product launches. Developed staff, vendor relationships, and systems design to
facilitate rapid sales and revenue growth while controlling costs.
- Recruited, trained, and managed product support and customer service staff.
- Negotiated terms and implemented systems integration with vendors for media buying, product packaging, and fulfillment services.
- Conceived, designed, and coordinated vendors for web sales and marketing strategy.
PERFORMANCE BICYCLE, West Los Angeles, CA * 1995-1998
Store Manager: Managed all aspects of retail store operations, with P&L responsibility, for national retail and mail order chain.
- Recruited, trained, and managed sales and service teams of 20+.
- Instituted store re-supply and inventory tracking systems. Achieved lowest annual shrinkage among 50 stores for 2 years.
- Worked with local and regional teams to design and produce sales promotion and community outreach campaigns.
- Instituted cross departmental training plan reducing staffing requirements and employee turnover.
EDUCATION
MBA, Marshall School of Business, University of Southern California, Los Angeles, California
Beta Gamma Sigma
BA, South Asian Civilizations & Languages, University of Chicago, Chicago, Illinois
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